Wella Duo Pack - System Professional

Packaging Design | Print Design | Graphic Design

For this project, I was tasked with designing packaging for two duo packs of Wella products, as well as creating collateral for social media promotion. The packaging had to be sturdy enough to hold two products securely, since they weren’t going to be plastic-wrapped, and also designed to be easy to pick up and handle together.

Included below are the final cutter guides for the packaging, which were used for production on the print company’s Velo machine. This was my first time creating packaging, so it took a few attempts to get everything right. But in the end, the process came together smoothly and the final result was exactly what we needed.