OPI Big Zodiac Energy Artwork

Artworking | Graphic Design | Print Design | Packaging

For this project, I was responsible for designing point-of-sale artwork based on a detailed brief with specific sizing requirements. The main deliverables included creating shelf headers to effectively showcase the product range, ensuring they stood out on the retail floor as well as creating a small amount of digital content. I also designed shelf strips for labeling product names and colors, making it easy for customers to identify each item. Throughout the process, I focused on maintaining a consistent visual identity that aligned with the brand’s aesthetic, while also optimising the designs for clear communication and impact in a retail environment.